Engaging local communities
When it comes to building new manufacturing facilities, power generation plants, or other infrastructure projects, gaining community acceptance is a growing challenge in some markets. This can be the case even if a new project otherwise serves a highly desirable social goal – such as saving energy or reducing carbon emissions. At its most extreme, the trend extends to opposing construction of almost anything near population centres.
While ROCKWOOL’s relations with the communities hosting our facilities are overwhelmingly positive, vocal local opposition is an increasingly common part of the industrial landscape for greenfield projects. This is a challenge that we are actively addressing by reviewing and updating our internal due diligence processes.
With 51 manufacturing facilities in 23 countries, our focus is to produce and sell our products locally, generating employment, investment, and tax revenues in the host communities while at the same time being in full compliance with environmental requirements and standards. ROCKWOOL’s factories are essential to the Group’s success, as is maintaining constructive relations in the communities that host our facilities. It is vital to communicate effectively regarding the benefits and changes we bring.
[1] ILO, 2020, ‘World Employment and Social Outlook – Trends 2020’.
[2] For instance, around 90 percent of our sales do not cross a customs border.
[3] The calculation model is an Input-Output model using EUROSTAT data. The methodology, assumptions and information about the study are available here: www.rockwool.com/group/about-us/sustainability/socioeconomic-impact/