Marketing Automation Specialist

ROCKWOOL is seeking a highly competent and experienced Marketing Automation Specialist supporting our Digital Marketing Team.  This position is based in our Milton, ON head office and is onsite, full time. This role provides an exciting opportunity to innovate and lead marketing automation efforts within a global organization, driving measurable impact in a supportive and collaborative environment. 

Ready to help build a better future for generations to come?  

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!  

Your Future Team  

You will join the Digital Lead Generation and Campaigns Team, where our aim is to generate leads and convert these leads into opportunities for sales in North America.  Working closely with key stakeholders in Sales and Marketing for North America, you will enhance our digital marketing strategies.

What You Will Be Doing

Our goal is to create a unified approach to Lead Management and Marketing Automation, ensuring consistency and efficiency across all regions. By supporting, managing and optimizing Marketo and CRM Dynamics, you will contribute to a more cohesive and effective strategy, improving the Lead Management process. Your expertise will be crucial in maintaining data integrity, documenting processes, creating guides and aligning global stakeholders to achieve our collective goals.

Lead Generation Support

• Collaborate with the Digital Marketing Manager to execute high-impact lead generation campaigns, including form setup, gated content creation, and performance monitoring in Marketo

Journey Mapping & Campaign Management

• Create and optimize customer journey workflows in Marketo, ensuring alignment with marketing goals and customer needs
• Ensure all email communications are mobile-friendly and optimized for conversion
• Manage the email creation process, including building templates, A/B testing subject lines, and scheduling emails within Marketo
• Collaborate with other Digital Marketing Specialists to ensure integration of automation tools for various customer stakeholders
• End to end testing for all campaigns to ensure cross platform integration

Performance Monitoring / Data management

• Analyze compliance metrics, monitor performance, and ensure data integrity to optimize email campaigns and lead generation efforts across platforms
• Ensure all email communications are mobile-friendly and optimized for conversion

What You Bring

• 2+ years of experience with marketing automation tools, including program optimization, lead scoring, and campaign management
• Email marketing experience (basic HTML, data management knowledge, email marketing best practices, content writing)
• Proven success in a Lead Management role or Marketing Automation
• Previous experience in journey mapping and campaign tracking including identifying lead sources, defining lead stages, and setting criteria for each stage
• Campaign execution skills (mapping, testing, monitoring, data analytics, A/B testing)
• Proven ability to work collaboratively with global stakeholders, ensuring consistent implementation of lead management strategies
• Proven track record of taken data-driven decisions to improve lead performance
• Experience with CRM (Dynamics) and Marketo is a plus

What We Offer 

• Competitive Pay & Benefits from Day 1:  Comprehensive medical, dental, massage therapy, and vision plans. 

• Retirement Pension Matching Program 

• Paid Time Off: Generous PTO, paid holidays, and top up plans for maternity and paternity leave. 

• Educational Assistance & Career Growth: Invest in your future. 

• Wellness Perks: Fitness reimbursement and EAP access. 

• Safety First: Company-provided PPE and programs to keep you protected 

Who We Are 

Founded in 1937 in Denmark, ROCKWOOL transforms volcanic rock into sustainable, innovative products that improve lives and communities.  With over 12,000 employees across 51 manufacturing facilities in 40+ countries, we share one common mission:  to release the natural power of stone to enrich modern living.  Sustainability is central to our business strategy.  Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.     

Work Environment & Conditions: 

Our offices are designed to inspire collaboration, creativity, and meaningful social interactions., empowering employees to achieve balance and bring their best selves to work.  ROCKWOOL is deeply committed to giving back to our communities. Through global philanthropic initiatives, community involvement, and sustainability efforts, we strive to create a positive impact in the communities we serve.   

Our Culture and Commitment: 

We are dedicated to fostering an inclusive workplace where everyone feels valued, respected, and heard.  With employees representing 79 nationalities, we champion diversity, provide equal opportunities, and actively combat all forms of discrimination.  At ROCKWOOL, you'll find a welcoming team environment built on what we proudly call “The ROCKWOOL Way”.  This cultural foundation reflects our core values:  ambition, responsibility, integrity and efficiency.  

ROCKWOOL is proud to be an Equal Opportunity Employer. We assess all qualified candidates based solely on their skills and qualifications, without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.